This week, we speak with Bloomberg Businessweek staff writer Hannah Elliott, who reports on the automotive industry with a special focus on hyper-cars, motorcycles and electric and luxury vehicles. He lives in Los Angeles, where car culture is enjoying a renaissance.
Disagree: During the broadcast segment, we had the usual Q&A but in the podcast segment, it turned into a conversation; Hannah made the mistake of asking me a question and we were chatting about cars with one of the most knowledgeable automobile journalists out there.
He explains how many new EVs are more like appliances than cars, and that the driving experience can be mundane and different. What he wants to see are cars that reflect the marque and driving experience specific to that brand As an extreme example, the new GM Hummer EV is exactly what it’s supposed to be (including launch mode!).
We discuss why he sometimes gets bored on tracks and loses focus. The notable exception is going 160 mph in a Ferrari on a track in Spain – which commands his full attention.
He drives a 1975 Rolls-Royce Silver Shadow LWB. Other cars we discuss include Lamborghini Aventador, Ford Bronco Raptor-edition, Ferrari Roma, Live Wire electric motorcycle, Hummer EV, Ford F150 Lightning, Ferrari F12, Mercedes EQS, Chevy Corvettes, C2 (1963-67) and C3 1968–1982).
Here is a list of his favorite books; A transcript of our conversation on Tuesday is available here.
You can stream and download our entire conversation with podcast extras on iTunes, Spotify, Stitcher, Google, Bloomberg, and Acast. All our previous podcasts on your favorite podcast host can be found here.
Be sure to check out our Masters in Business next week with Anat Adamati, professor of finance and economics at the Stanford University Graduate School of Business. He is director of the Corporation and Society Initiative and a senior fellow at the Stanford Institute for Economic Policy Research.He was named by Time magazine as one of the 100 most influential people in the world and co-author of Bankers’ new clothes: What’s wrong with banking and what to do about it.
Hannah Eliot’s favorite books
All About Love: New Perspectives By the bell hook
The Artist’s Way: 25th Anniversary Edition By Julia Cameron